Robot makers are not one industry

The definitive robotics database shows the market splitting into six camps. Each camp has a different product, margin, channel, and story.

A buyer who compares FANUC to Figure is comparing a machine tool company to an AI startup. They do not compete on the same axis. The database maps roughly 900 robots from 90 makers, and the concentration is stark: FANUC alone accounts for 102 distinct models, with ABB, Mitsubishi, Codian, Yamaha, and KUKA each fielding 44 to 53.

The six camps are industrial arm incumbents, cobot disruptors, AMR and logistics vendors, humanoid and AI frontier companies, component and infrastructure suppliers, and surgical and medical robot makers. Each camp markets differently, sells through different channels, and needs a different matching language.

For MPBx, the lesson is to filter by camp first and brand second. A buyer searching for a palletizing arm under 20kg with a local integrator is the one the exchange should capture, not the buyer who already knows they want a FANUC.